Genuine Medica Private Limited
Okhla Industrial Area, New Delhi, Delhi
GST No. 07AABCG0295R1Z5
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Company Profile

Company Factsheet

Basic Information
Nature of Business
Exporter and Wholesale Distributor
Additional Business
  • Exporter
  • Wholesaler
  • Retailer
  • Buyer-Company
  • Importer
  • Manufacturer
  • Trader
  • Service Provider
Company CEO
Manish Shrivastav
Key Customers
  • Sarvodaya Hospital
  • Paras Hospital
  • Ninis Hospital
Registered Address
B 150, DDA Sheds, Okhla Industrial Area Phase 2, New Delhi- 110 020, Delhi, India
Trading of Endoscopy Products, ICU Equipments,Orthopaedics, Gyaenocology, Radiology products.
Total Number of Employees
51 to 100 People
Year of Establishment
Legal Status of Firm
Limited Company (Ltd./Pvt.Ltd.)
Mr. Ashwani Arora
Annual Turnover
2010-11 Rs. 10 - 25 Crore Approx.
Location Type
Building Infrastructure
Size of Premises
1000 square feet
Space Around
Front porch
Location Photo 1
Location Photo 1
Location Photo 2
Location Photo 2
Location Photo 3
Location Photo 3
Company USP
Provide after Sales Support
  • Onsite Support
  • User Manual
Primary Competitive Advantage
  • Experienced R & D Department
  • Good Financial Position & TQM
  • Large Product Line
  • Large Production Capacity
Quality Measures / Testing Facilities
Statutory Profile
Import Export Code (IEC)
Tan No.
    GST No.
    CIN No.
    Packaging/Payment and Shipment Details
    Customized Packaging
    Payment Mode
    • Cash
    • Cheque
    • Credit Card
    • DD
    Shipment Mode
    • By Air
    • By Road
    • By Sea

    About Us

    Established in the year 1998, we, “ Genuine Medica Private Limited”, are a New Delhi, India based organization, engaged in trading and supplying of a wide range of Camera's, Sinoscopy Set, Ultrasound Scanner, Beim Scalpel, Refurbished Goods, Ozone Treatment and Anorectal Treating Device. We are known for financial feasibility, provide the customer’s comfort and are able to match with their expectations. The world class products offered by us, are able to give the customers the real value for the money paid by them as these equipment are able to match with the reputed brands in terms of quality and performance. Our offered range of equipment has an unmatched sustainability and endurance, which are appreciated by our esteemed clients.


    Besides offering these Surgical Equipment that are sourced from trusted associates like Kernel Co., Ltd., Atm Co., Ltd. , Skelley Medical Co., Ltd., Endosource, Contact Medical System and Unicare Company Limited., we also provide the services and also the spare parts for the endoscopy products at the most competitive prices. Like this, we also relieve our customers with the apprehension of repairs after the completion of provided guarantee period. When it comes to the service the offered parts, we strictly follow a no profit making policy. Moreover, due to our these attributes of ours, we have been able to won the trust of our clients, who have been a significant factor in our growth.


    All our business operations are headed by our mentor, Mr. Manish Srivastav, who has a rich industry experience and has motivated our team members to work with more perfection. Due to their combined efforts, we have brought ourselves this far, where we are widely recognized as a growing organization in the medical field. We promise best quality product, competitive pricing and related accessories along with less carrying costs.

    International Organization for Standardization

    ISO 9001:2008
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    Dealers and Associates

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    We are proud to have with us a network of 65 dealers in 15 different states from various parts of India and also hold our many dealers as our local associates. They are the reason behind our incredible growth, as no one can achieve success without the effective involvement of local business personnel from the same business domain. In order to keep track of various dealers, who are associated by us, we conduct annual general meetings, telephonic conversations on regular basis and announce the varied promotional schemes. We also provide our associates and dealers with the proper instructions as well as welcome their suggestions that are based on the input of their respective areas.


    Besides all this, we further initiate various policies for diverse areas, which in turn maximize the beneficial results. Due to these attributes, we have been able to provide and seek the solutions for a far better business development.


    For uninterrupted and efficient business progress, we are associated with some reputed market leaders across the globe. The market leaders, who are associated with us as our business partners are:

    • CYMO B.V., Holland
    • Aohua, China
    • Tian Song, China
    • Proscope Systems, USA
    • Kernel Co., Ltd. China
    • Atm Co., Ltd. Korea
    • Skelley Medical Co., Ltd., USA
    • Endosource, Canada
    • Contact Medical System, China
    • Unicare Company Limited


    These are carefully selected after an analysis of their past track record and their market position to ensure that we only associate ourselves with the best names of the industry.

    Sponsorship and Promotional Programs

    We are known as an organization with a difference, and additionally, our popular high quality, competitive pricing and prompt service back up. Our various marketing policies have also been very generous in sponsoring the Conferences, Congresses, Local body and General body meetings along with the symposiums of doctors that are conducted by the Indian Medical Associations. These attribute have enabled us to get widely recognized as an organization, which is known for not only taking but also giving.

    Our Marketing Program

    Since our establishment, we have always followed different modes of marketing for the promotion of our offered range of healthcare products and services. Following are the programs, undertaken by us for promoting our business:

    Direct Marketing:

    We are proud to have with us a strong, trained and educated sales personnel, who directly market our wide product range to our esteemed clients in India as well as across the globe. They are backed by a rich industry experience in this business domain and are experts in understanding the various as well as specific requirements of our clients.

    Indirect Marketing:

    Through our trusted local associates, our wide product range is directly or indirectly promoted to our prospective buyers. This type of marketing is mainly carried out by our associates, who are a reliable source of spreading our product information among our prospective customers.

    Word of Mouth Effect:

    Our satisfied & delighted customers and the prompt service back up, provided by us, have helped us to reach this far by creating a critical group of users,who count on us and only refer the products that are marketed by us. Each year, we achieve good percentage of business through our word of mouth effect, where a doctor convinces other to go for the products that have been used by him for long time.

    Promotional Activities:

    We sponsor and also take part at various level conferences of doctors that include district, state and national level conference. We further spend a vast percentage of our return on the various promotional activities which are carried out by marketing our products as well as offering the varied gift offers to our esteemed clients.

    Literature Distribution:

    We print our offered product literature , which is based on our own highlights the positive points of our products as well as marketing policies. Besides this, we also distribute them through our postal correspondence in a manner to ensure that these should reachto all our clients (of around 6,000 doctors) from our correspondence list.

    Government Business:

    Our organization participates in different World Bank Aided, Health Ministry of Govt. of India aided and other State Funded projects. Recently, we also have been successfully on earning the orders of around 2 Million USD for the products marketed by us.

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    Products We Offer

    Due to our rich industry experience, we hold expertise in providing our clients with a wide range of Rigid and Flexible Endoscopy Products & Medical Electronic Equipment. We are also engaged in the trading of a quality range of various rigid and flexible endoscopy products. These offered products are known for their optimum functionality and easy operations.

    Our range includes:

    for more details see the attached pdf

    Our Business Associations

    For smooth and uninterrupted business progress, we have associated ourselves with market leaders from across the globe. Some of the market leaders associated with us as business partners are as follows:


    • CYMO B.V., Holland

    • Aohua, China

    • Tian Song, China

    • Proscope Systems, USA

    • Kernel Co., Ltd. China

    • Atm Co., Ltd. Korea

    • Skelley Medical Co., Ltd., USA

    • Endosource, Canada

    • Contact Medical System, China

    • Unicare Company Limited

    They are selected after a careful analysis of their track record and market position and make sure that we associate ourselves only with the best in the industry. 

    Our Experienced Manpower

    We have with us a team of expert professionals, whom we consider as our asset. They have a rich experience in their respective business areas. Our team of qualified professionals works in a close coordination with each other and also maintains a streamlined production process, which is the reason behind our incredible success. We have in our team experienced engineers, product designers and other skilled professionals. They also keep themselves updated with the dynamic marketing challenges so as to ensure that our clients can avail best quality equipment from us. Due to their combine d efforts and expertise, we are able to achieve success as well as stand ahead of our competitors in this market.

    What Sets Us Apart?

    Since our establishment, we have been engaged in providing our clients with high quality equipment, which are appreciated by them.

    Some other factors that have helped us to set apart from our other competitors are:

    • Procurement of quality range of Rigid and Flexible Endoscopy Products & Medical Electronic Equipment
    • Wide distribution network
    • Team of qualified professionals
    • Ethical business policies
    • On-time delivery
    • Competitive prices

    Corporate Profile
    Download Brochure
    Manish Shrivastav (Director)
    Genuine Medica Private Limited
    B 150, DDA Sheds, Okhla Industrial Area
    New Delhi - 110020
    Delhi, India
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