Our Marketing Program
Since our establishment, we have always followed different modes of marketing for the promotion of our offered range of healthcare products and services. Following are the programs, undertaken by us for promoting our business:
Direct Marketing:
We are proud to have with us a strong, trained and educated sales personnel, who directly market our wide product range to our esteemed clients in India as well as across the globe. They are backed by a rich industry experience in this business domain and are experts in understanding the various as well as specific requirements of our clients.
Indirect Marketing:
Through our trusted local associates, our wide product range is directly or indirectly promoted to our prospective buyers. This type of marketing is mainly carried out by our associates, who are a reliable source of spreading our product information among our prospective customers.
Word of Mouth Effect:
Our satisfied & delighted customers and the prompt service back up, provided by us, have helped us to reach this far by creating a critical group of users,who count on us and only refer the products that are marketed by us. Each year, we achieve good percentage of business through our word of mouth effect, where a doctor convinces other to go for the products that have been used by him for long time.
Promotional Activities:
We sponsor and also take part at various level conferences of doctors that include district, state and national level conference. We further spend a vast percentage of our return on the various promotional activities which are carried out by marketing our products as well as offering the varied gift offers to our esteemed clients.
Literature Distribution:
We print our offered product literature , which is based on our own highlights the positive points of our products as well as marketing policies. Besides this, we also distribute them through our postal correspondence in a manner to ensure that these should reachto all our clients (of around 6,000 doctors) from our correspondence list.
Government Business:
Our organization participates in different World Bank Aided, Health Ministry of Govt. of India aided and other State Funded projects. Recently, we also have been successfully on earning the orders of around 2 Million USD for the products marketed by us.